Discover dolphin watching, coastal cruises, premium experiences, boat parties and private catamaran charters.
Shorter dolphin watching trip, ideal for families, lighter budgets and guests who want a simple coastal experience.
Longer dolphin experience with more sea time, stronger value perception and better upsell potential.
For now your structure can work like this: first the user chooses the duration, and inside each duration page you also have a market view. So the flow becomes logical: /dolphins/2-hours/ then /dolphins/2-hours/market/.
Shorter dolphin watching trip, ideal for families, lighter budgets and guests who want a simple coastal experience.
Longer dolphin experience with more sea time, stronger value perception and better upsell potential.
| Feature | 2 Hours | 4 Hours |
|---|---|---|
| Main role | Fast-entry dolphin product | Stronger value product |
| Best for | Families / simpler bookings | Longer experience seekers |
| Time commitment | Low | Medium |
| Price perception | Budget-friendly | Better value positioning |
| Internal market page | /dolphins/2-hours/market/ | /dolphins/4-hours/market/ |
Main landing page for dolphin watching. Here you compare durations and explain the logic of the offers.
Real landing pages for each product duration, focused on booking intent and comparison.
This can work if the page really changes the commercial angle, customer targeting and content.
These are better handled as labels, chips or filters unless you later build unique landing pages for each intent.
For your current structure, start with duration. It is simpler and cleaner. Then inside each duration page you can have a market angle.
/dolphins/2-hours/market/ acceptable?Yes, as long as that page is not just a duplicate. It should really reframe the product by audience, sales angle or positioning.
Not necessarily. For now I would keep them as tags or filters unless you plan to build full unique landing pages for them.